KAMPALA — “I was so relieved, I couldn’t stop smiling at my desk,” recalls Angella Kagimu Nakayiza, a technical engineer at Smart Technical Services in Ntinda.
Angella was working in her laboratory when she received a call from Sanyu FM’s Lunch with Corey informing her that she had won a Carrefour voucher.
“Honestly, I was tight on cash that day, so it came at the perfect moment. As a mother with a young baby, every extra bit helps,” she says. “Walking in and getting essential baby supplies, knowing Shs40,000 had been taken off my bill, was such a welcome boost.”
Her experience illustrates how Carrefour Uganda’s MyCLUB loyalty programme is increasingly turning routine supermarket shopping into tangible savings for consumers.
As Carrefour marks its fourth anniversary in Uganda with a month-long campaign, shoppers are benefiting from discounts of up to 50%, daily Shs40,000 vouchers through Sanyu FM and a jackpot of four million MyCLUB points.
Beyond the promotional excitement, however, the campaign is giving some customers an opportunity to stretch household budgets, meet everyday needs and redirect money to other priorities.
For Ssegawa James, the loyalty programme has become a way of reducing his regular household expenses while supporting his small retail business.
Ssegawa joined MyCLUB in 2025 after watching a colleague redeem points. He now shops at Carrefour three to four times a week.
“I use my points to clear everyday items like bread, yoghurt for the kids, sugar and juice,” he says. “By covering those home expenses with points, I can redirect my cash to buy stock and boost my small retail business.”
“When you see the tangible value, you never forget to scan.”
For Umaru Ssenyonjo, a Makindye resident working in public relations for an orphanage, such rewards can strengthen the relationship between a retailer and its customers.
“Whereas we can afford to shop on a regular basis, getting a giveback like this gives you more energy to keep coming back,” Umaru says.
“I have young ones at home, so winning this voucher allowed me to pick up extra items for them without stretching my budget.”
The benefits are also reaching shoppers who buy less frequently.
Annet, who operates a perfume shop and shops for her family of four, says she won a Carrefour voucher for the second consecutive year.
“I shop about twice a month for my four children and family. Winning last year was amazing, but winning again this year was pure joy,” she says.
For others, the anniversary campaign has also provided an introduction to the wider benefits of the MyCLUB programme.
Wery Allan, a civil engineering laboratory technician, downloaded the app after a colleague recommended it. He says he previously shopped without paying attention to loyalty rewards.
“I used to shop without knowing much about the loyalty benefits,” Allan says. “Now I advise everyone to download the app and scan on every purchase. The discounts and point accumulations are real.”
The experiences of these shoppers point to a broader shift in how consumers view loyalty programmes. Rather than simply encouraging repeat purchases, programmes that translate shopping activity into discounts, points and vouchers can provide measurable value to households.
For Carrefour Uganda, the fourth anniversary campaign is therefore more than a celebration of the brand’s presence in the market. It is also an opportunity to demonstrate how everyday shopping can generate returns for the very consumers who keep the business moving.
When loyalty rewards translate into groceries, household essentials or money that can be redirected into a small business, the relationship between retailer and shopper becomes more than a transaction. It becomes a shared economic benefit.
