3rd edition of the annual industry Silverback Awards set for November

The Uganda Advertising Association (UAA), in collaboration with Loeries and the Uganda Marketers Society (UMS), has officially announced the 3rd edition of the Silverback Awards, set for November 23, 2024, in Kampala.

With the theme “Innovative Sustainable Marketing: Harnessing Ethics, Impact, and Profitability in the Digital Age,” the event highlights the importance of ethical advertising and marketing practices in driving profitability while positively impacting both society and the environment. As digital advancements continue to reshape the industry, the theme encourages participants to explore the intersection of innovation, sustainability, and ethical responsibility in their strategies.

Rommel Jasi, Chairman of UAA, emphasized the need for advertisers and marketers to adopt self-regulation to safeguard the industry and the nation from globally recognized unethical practices.

He said that while UAA members adhere to a code of conduct, there is a need for industry-wide standards, similar to those in professions like accounting, law, and medicine, to ensure professionalism and global competitiveness.

Jasi praised the partnership with Loeries and UMS, calling it essential for the success of the upcoming 3rd edition of the industry’s highly regarded awards.

Meanwhile, Charity Winnie Kamusiime-Asiimwe, President of the Marketers Society, stressed the importance of continuous professional development to align with global standards. She highlighted the value of programs offered by the Chartered Institute of Marketing and other training sessions, such as the recently concluded Ignite session, in advancing the professionalization of the marketing industry.

As part of the event, a 1-day Industry Symposium will be held on November 22. This symposium will offer a valuable platform for professionals to participate in discussions and gain insights from industry leaders on navigating the shifting landscape of ethical marketing practices.